The Lumon Terminal Pro, the fictional computer showcased in Apple TV’s acclaimed series “Severance,” has made a notable appearance on Apple’s retail website. While browsing through the Mac computers on Apple’s site, it is highlighted with a red “New” tag. However, it’s important to clarify that fans of “Severance” won’t find this device available for purchase.
Instead, the Lumon Terminal Pro’s listing seems to serve a promotional purpose for Apple TV+, which offers a three-month free trial with the purchase of any Mac. This strategy aligns with Apple’s broader focus on enhancing its services sector, which reported a 4% growth to $26.34 billion in the most recent quarter, significantly contributing to the company’s impressive gross margins.
Given its popularity, Apple has been vigorously marketing “Severance,” which is now their most-watched TV series to date. This includes various promotional tie-ins such as official e-books available on Apple Books, a dedicated podcast featuring discussions with series stars Ben Stiller and Adam Scott, a LinkedIn profile for the fictional Lumon Industries, and even a “Severance”-themed playlist. Additionally, the series has spawned unique experiences, including a pop-up event in New York City.
Recently, Apple also highlighted the tools used by the show’s editor, Geoffrey Richman, such as iMac, Mac mini, and MacBook Pro, which facilitate his editing work in various settings. This showcases the versatility of Apple’s hardware in professional environments.
Alongside the Lumon Terminal Pro, Apple provides a link to a short film, giving viewers a behind-the-scenes look at Richman’s editing process, thereby deepening the connection between the series and the technology powering its production.
Fanpage: TechArena.au
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