Electrifying vehicle fleets presents a significant challenge in balancing initial investments in either vehicles or the necessary charging infrastructure. Joshua Aviv, the founder and CEO of SparkCharge, frequently encounters fleets that have acquired electric vehicles (EVs) without reliable charging options. These fleets often turn to SparkCharge for assistance in establishing a charging system.
Unlike some customers who provide advance notice, many fleets come unprepared, prompting Aviv to advocate a slightly altered business model. Rather than simply selling charging equipment, SparkCharge now offers “charging-as-a-service,” allowing clients to purchase electricity on a per-kilowatt-hour basis. This pivot follows the company’s initial focus on mobile EV charging, initially designed to support drivers stranded without access to charging points.
Since its establishment in 2018, SparkCharge has expanded its reach to all 50 states, as well as Canada and Mexico, thanks to a recent Series A-1 funding round of $15.5 million led by Monte’s Fam and supported by several other investors. Additionally, they secured a $15 million venture loan, further bolstering their capacity for growth.
In the years since SparkCharge’s inception, advancements in fast-charging technology have been substantial, but accessibility remains uneven, especially in remote areas. Many fleets, particularly those operating at logistics hubs such as ports and automotive manufacturing facilities, require continuous charging solutions. Aviv noted that consistent operations mean these vehicles need to be charged and deployed back on the road quickly.
While some regions boast a plethora of fast chargers, fleets often prefer dedicated charging systems for more control. However, traditional infrastructure setups can be costly and mired in lengthy grid connection processes. SparkCharge alleviates these concerns by providing service without the associated delays of conventional methods, which can involve extensive construction work.
The company predominantly utilises mobile chargers that operate on batteries or various fuels including propane, natural gas, or hydrogen. They offer flexible solutions: customers can either manage charging independently or opt for a comprehensive service where SparkCharge handles all operational tasks. This flexibility extends as customer needs evolve, facilitating a gradual transition to permanent infrastructure when necessary.
Pricing is competitive, varying between 35 and 60 cents per kilowatt-hour depending on the fleet’s size and usage, making it an attractive option against many public fast chargers. Avon assures that their model caters to the varying demands of clients – a fleet consuming 1,000 kilowatt-hours pays just for that amount, ensuring adaptability and cost-efficiency based on operational fluctuations.
In summary, SparkCharge aims to smooth the transition to electrification for vehicle fleets, offering innovative, flexible solutions that allow for efficient and effective charging without the burdens of traditional infrastructure challenges.
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