During a recent Google I/O 2025 event, co-founder Sergey Brin openly reflected on his past missteps with Google Glass, expressing a recognition of his shortcomings regarding consumer electronics and supply chains. This candid moment occurred during an interview with Demis Hassabis, CEO of Google DeepMind, alongside Big Technology Podcast’s Alex Kantrowitz.
Brin, a strong advocate for smart glasses, expressed enthusiasm for Google’s renewed efforts in the sector, now utilising partnerships with established companies in eyewear and technology manufacturing. Google’s latest initiative involves the development of Android XR smart glasses, ten years after the original Google Glass project concluded. The new smart glasses, leveraging DeepMind’s Project Astra, aim to provide users with features like live translation, navigation, and AI-driven information retrieval.
In this venture, Google is collaborating with partners including Samsung and Xreal, significantly investing up to $150 million in Warby Parker to support the development process. These alliances are expected to address supply chain challenges encountered during the production of smart glasses. Brin highlighted the role of generative AI in enhancing the practical applications of smart glasses compared to the initial iteration.
Additionally, Brin disclosed his active involvement in Google’s Gemini project, working nearly every day at the Mountain View office to assist in innovative multimodal projects, such as the Veo 3 video-generating model. He made a strong case for professionals in computer science to engage in AI advancements, arguing that there is no time for retirement in this dynamic field.
In conclusion, Brin’s reflections on past experiences, combined with a renewed focus on modern technology, position Google to make a significant comeback in the smart glasses market. The combination of strategic partnerships and advanced AI capabilities could pave the way for a new chapter in wearable technology.
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