Since its inception in May 2022, Mytra has been making waves in warehouse automation from the shadows. The company is nurtured by a group of seasoned experts from the EV industry, boasting founders from prestigious firms like Tesla and Rivian.
Automation in warehouse and fulfillment operations has seen a surge of interest, especially following the pandemic which put immense strain on the global supply chain, a situation we’re still navigating. The competition is fierce in this arena with giants such as Amazon, Locus, and Zebra/Fetch paving the way, which has sparked a notable interest in bipedal humanoid robots.
Despite the world finding its footing post-pandemic, the persistent labor shortages pose a significant challenge across many sectors, including this one. However, there’s ample opportunity for new entrants. Current estimates indicate that only 5% to 10% of warehouses worldwide are significantly automated.
Chris Walti, co-founder and CEO of Mytra, encountered firsthand the inadequacies of current automation technologies. His tenure at Tesla, which lasted seven years and included roles in engineering, mobile robotics, and as head of what would become Optimus, highlighted these gaps. His time there was marked by continuous attempts to find solutions, only to end up developing them in-house when market options failed to meet their specific needs, starting with autonomous mobile robots (AMRs).
Walti’s journey into the world of manufacturing and automation was catalyzed by his involvement in the Model 3 production ramp-up. “Facing challenges with automating our production line, we resorted to establishing a manual backup warehouse. About six months later, I was tasked with overseeing the problematic automation systems,” Walti shared with TechCrunch.

A significant challenge was the need for AMRs capable of handling payloads up to 3,000 pounds, a prerequisite in car manufacturing. Addressing this, Tesla’s team embarked on developing their bespoke solutions.
Walti recalls, “Elon [Musk] proposed the idea of creating a humanoid robot. My team was assigned the leadership of this exciting venture. I spearheaded the internal recruitment to form the team that showcased their advancements on AI Day.” He revealed that the humanoid robot project eventually became the primary focus, although it ultimately diverged from his own aspirations.
Despite stepping away, Walti is optimistic about the transformative potential of humanoid robots across various industries, albeit acknowledging it might be some time before their significant impact on production floors is realized.
Mytra’s approach, sharing similarities with vertical robotic storage systems like those by AutoStore, stands out due to its payload management capabilities. Walti explained, “Our system offers literally trillions of different ways to move pallets or shelves from one location to another within the framework, making it uniquely adaptable.”
Despite remaining under the radar until recently, Mytra has caught the attention of major players, including a pilot program with retail giant Albertsons and engagements with several other Fortune 50 companies currently exploring their options. Additionally, Mytra’s recent $50 million Series B funding round brought its total capital raised to $78 million, backed by investors such as Greenoaks and Eclipse.
Compiled by Techarena.au.
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