Dyson Unveils OnTrac Headphones That Don’t Feature Air Purification

For those prioritizing air filtration in their audio gear, Dyson’s latest headphones, OnTrac, may not meet expectations. Unlike their innovative predecessor, the Zone, which blended music and air cleaning capabilities, OnTrac focuses solely on the audio experience, eschewing any form of air purification.

The Zone was a unique offshoot of Dyson’s expertise in air purification, representing a bold, albeit unconventional, venture into personal audio. Despite the skepticism it faced, it was undeniable that the Zone offered something distinct from the myriad of over-ear headphones flooding the market.

Jacob Dyson, Chief Engineer and the brain behind the Zone, emphasized Dyson’s commitment to unadulterated sound. “Our goal in audio engineering is to deliver the artist’s original sound waves without any distortion,” he stated. “Leveraging our three decades of know-how in aeroacoustics, we believe we have perfected the science of sound, creating a product that not only sounds fantastic but is also a source of delight and pride for its owners.”

The significant investment in the development of the Zone made it reasonable for Dyson to evolve this innovation into OnTrac, a more traditional headphone offering. While the Zone stood out for its audio quality, its high price made it less appealing as a mere headphone choice when compared to other high-quality options in the market.

Priced at $500, OnTrac is less expensive than the Zone but still commands a premium compared to top-tier models from Bose, Sony, Apple, and newcomer Sonos, despite their reputation for premium pricing.

OnTrac offers a high-end audio experience with 40mm speakers delivering a frequency range of 6 to 21,000 hertz and advanced noise-cancelling capabilities that reduce up to 40dB of sound. The headphones boast a remarkable 55-hour battery life with active noise cancellation on, promising unparalleled endurance that could see you through extended global journeys.

Remaining true to Dyson’s signature aesthetic, OnTrac headphones sport a bold, industrial look and are available in several metal finishes and colors for the ear cups and pads, with customization options starting at an additional $50.