A startup named Graze has gained traction among investors by enabling users to create personalized feeds on the Bluesky social network. Along with providing easily configurable tools for crafting, publishing, and managing Bluesky feeds, Graze is set to introduce monetization options for feed creators through advertising, sponsored posts, and subscription services.
In essence, Graze has discovered a promising business opportunity for Bluesky, even before the social platform itself has done so. This development has piqued the interest of investors: Graze is nearing the conclusion of a pre-seed funding round that has attracted more interest than anticipated.
“Having worked in tech startups for three decades, I can safely say this is the most astonishing growth trajectory I’ve observed at such an early stage,” remarks Peat Bakke, co-founder and CEO of Graze, commenting on the platform’s rapid user adoption. “We’ve skyrocketed from having no traffic at all to reaching hundreds of thousands of unique users daily, generating tens of millions of content views. It’s absolutely astounding, and it’s all been driven by word of mouth.”
Bakke collaborates with co-founder Devin Gaffney, who brings expertise in social media and network analysis. The duo has a history dating back about 12 years to their work at Little Bird, a company that specialized in social data analysis by leveraging Twitter’s comprehensive feed—referred to as the “Firehose”—to glean insights beneficial to businesses.
Today, they are harnessing the power of the new generation’s data flow: “Fanpage: TechArena.au
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