Superlogic, a startup dedicated to enabling consumers to utilize rewards points for various experiences, has successfully secured $13.7 million in funding, achieving a valuation of $200 million, as reported exclusively to TechCrunch.
Lin Dai, the CEO and co-founder of Miami-based Superlogic, stated that the company’s innovative technology aims to “increase the value of rewards points” by offering consumers a wider array of choices in how they can redeem them. The platform integrates seamlessly with existing loyalty programs utilized by credit card companies, airlines, and retailers.
Superlogic collaborates with brands to provide consumers with what Dai describes as “a catalog of experiences,” allowing them to opt for unique alternatives to conventional points-based rewards, such as hotel accommodations or airline tickets. Examples of these experiences include NBA Finals tickets, “exclusive” access to music festivals, backstage tours at Broadway shows, and private dining with renowned chefs.
Due to its white-label offering, customers might not even realize they’re using Superlogic’s technology when redeeming points through major companies such as American Express, Mastercard, Visa, and Warner Music. The platform also oversees the inventory of available experiences, negotiates with service providers, and manages payment processes for the brands it partners with.
Although Dai refrained from sharing specific revenue numbers, he mentioned that the company achieved “eight-figure-plus” revenue in 2024 and experienced “substantial year-over-year growth.”
Many individuals are unaware that unredeemed rewards or points can be classified as a liability for credit card companies.
As Dai explains, when a consumer earns points from a purchase, that value technically belongs to the customer.
“It’s essentially money that the credit card company owes to the consumer,” he stated. “For every 100 points accrued, there’s roughly $1 that the rewards company must reserve to cover that liability for its customers… For instance, if a Fortune 500 company goes bankrupt, those points must ultimately be paid out to the consumer.”
In essence, it is in the best interest of a company to encourage consumers to redeem their points.
Superlogic generates revenue by taking a “small margin percentage” on transactions when consumers redeem their points for experiences facilitated by the company.
“There are $25 billion worth of unredeemed points sitting on user accounts and credit cards programs’ balance sheets,” he told TechCrunch. “Our total addressable market is immense.”
The funding round was led by Powerledger and was structured as a SAFE. Other contributors included Sangha Capital, 10SQ, Nima Capital, Actai Unicorn Fund, Hyla Liquid Venture Fund, and Liquid 2 Ventures. Previous investors comprise Amex Ventures, Warner Music, Galaxy Interactive, Mirabaud Lifestyle Impact and Innovation, Recharge Capital, Dispersion Capital, and Sanctor Capital, among others. With this latest round, Superlogic’s total equity funding has surpassed $21 million since its founding in 2017.
Jemma Green, executive chairman of Powerledger, explained to TechCrunch that her firm chose to invest in Superlogic because it enables brands to avoid “exorbitant” sponsorship fees while allowing them to “sign thousands of partnerships with experiential providers, offering VIP experiences at scale to their most loyal customers.”
She emphasized, “This capacity to engage consumers effectively while minimizing costs and complexity is truly transformative.”
Currently, Superlogic employs just under 40 people.
The company intends to allocate the new funds toward launching approximately half a dozen programs this year while bolstering staff, operations, and product development to “accommodate the anticipated increase in volume,” according to Dai.
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