Numerous initiatives are currently in progress aimed at creating a video-centric application for the open-source social platform Bluesky. Among these, one project is particularly noteworthy: the forthcoming application known as Reelo. Unlike many others, Reelo is not built on the Bluesky social network itself; instead, it operates on the foundational AT Protocol utilized by Bluesky. This strategic choice enables it to offer an enhanced array of features, including extended video durations, filters, effects, a music library, and a future option for livestreaming.
Several applications in this domain — such as Bluescreen, Videos for Bluesky, and Skylight — face limitations due to the constraints of the Bluesky platform. Originally designed to rival X (previously Twitter), Bluesky lacks the feature set needed to compete effectively with applications like TikTok.
These constraints create an opportunity for a new breed of video application powered by the AT Protocol. Such an app could function collaboratively with Bluesky, much like Reelo does, while also establishing its own identity and features.
As explained by Reelo’s developer, João Davi S. N., based in Rio Grande do Sul, Brazil, existing video apps often operate only as an additional layer atop Bluesky’s platform. Consequently, they lack essential features necessary to compete more directly with TikTok, including creator-centric tools and monetization options.
Initially, like many developers, João Davi experimented with the concept of a video application for Bluesky. However, he quickly realized it was not aligned with his vision.
“Upon completing my first prototype that utilized Bluesky’s technology, I thought, ‘This isn’t what I envisioned at all. There’s nothing constructive here,’” he reflects. He emphasizes that TikTok’s success extends beyond merely uploading videos.
“It encompasses music, effects, and a spectrum of features,” he adds. “The key isn’t just in creating or sharing videos; it’s about making content that captures attention.”
To solve this, João Davi opted to create a video application built on the AT Protocol, similar to Bluesky, but with its own backend, codebase, and terminology. This innovative approach enables Reelo to allow videos of up to three minutes — surpassing Bluesky’s limit — and will soon incorporate livestreaming. In contrast, Bluesky and third-party video apps layered on Bluesky remain restricted to a one-minute maximum videolength, unless the platform alters its restrictions in the future.
Operating as an independent developer, bolstered by the support of a separate business, he anticipates launching Reelo for public access by March. Although João Davi has already attracted interest from potential investors that could expedite this timeline, arrangements remain unconfirmed at this moment.
Reelo will feature a swipeable vertical video feed, equipped with familiar interaction buttons for liking, commenting, sharing, and more. To manage user data, Reelo will operate its own Personal Data Server (PDS), although technically savvy users can opt to establish their own PDS, similar to the options available with Bluesky.
The application will be compatible with Bluesky, enabling users to connect with their friends. However, sharing videos from Reelo back to Bluesky will be an optional feature — implemented through a simple checkbox within the user interface. In cases of cross-posting, one-minute videos could be published directly to Bluesky, whereas longer videos would need to be embedded.
Similar to Bluesky, Reelo will also offer various customized feeds, allowing users to explore one dedicated to Bluesky videos, another exclusively for Reelo content, and additional themed feeds covering topics such as Music, Dance, and more.
In terms of monetization, João Davi is contemplating a combination of advertisements and subscription models, sharing revenue with content creators. Premium offerings may include features like livestream support and higher-quality video, though specific plans have yet to be finalized.
João Davi aims to ensure a fair revenue distribution for creators, stating, “I only need sufficient funds to cover server costs and compensate team members. Beyond that, I question what I’d do with the extra money.”
While Reelo is not currently live, a sign-up for beta testers is expected to launch early this year.
Correction: João Davi resides in Rio Grande do Sul, Brazil, rather than Brasília. This information has been updated post-publication.
Compiled by Techarena.au.
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