The beloved iPad design tool Procreate has declared a stance against generative AI technology, committing to keep its products free from generative AI features. The announcement, outlined on their official site, acknowledges machine learning’s potential but criticizes the direction in which generative AI is headed as not aligning with the platform’s vision.
Procreate emphasizes its commitment to fostering human creativity rather than pursuing a technology perceived as undermining it, despite potential implications of being perceived as outdated.
James Cuda, the CEO of Procreate, conveyed a vigorous objection to the technology in a video message on X, expressing his profound disapproval of generative AI’s impact on the industry and its creators. His remarks underscore the company’s dedication to products crafted for human creativity.
Cuda’s candid comments have garnered extensive support from the digital art community, which has expressed discontent with how other digital art applications have adopted generative AI technology.
Another case includes the illustration tool Clip Studio Paint, which retracted its decision to introduce an image generation tool following an outcry from its community in 2022.
Meanwhile, Adobe is pushing forward with integrating generative AI into its highly regarded design software, despite facing criticism for suggesting it might use customer content to train AI models, a claim it later refuted.
In an era where digital art tools increasingly lean into AI, Procreate’s defiance stands out, drawing applause from artists and designers. The broader implications of their stance and whether it influences other entities in the sector remain to be seen.
“The future may be uncertain, but we’re confident that supporting genuine human creativity puts us on the correct trajectory,” noted Cuda.
Compiled by Techarena.au.
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