On Thursday, Looking Glass revealed it has started delivering two new screens, with a third expected to reach customers’ doorsteps later in the month. The broader Looking Glass 16- and 32-inch Spatial Displays are now on the market. The smaller version is priced at $4,000, while the cost for the 32-inch model is provided upon request. This innovation is coming straight out of the Brooklyn-based company.
Amongst the new offerings, the Looking Glass Go, priced at $299, stands out remarkably. The company has historically faced challenges due to the high costs of its holographic displays, which have acted as a significant hindrance to wider adoption. Despite this, ongoing efforts to scale up production are expected to lower costs on a per-unit basis, though financial accessibility has been a constant obstacle.
The venture took an initial step towards addressing cost concerns with the launch of the $399 Portrait, a holographic digital photo frame, back at the end of 2020. Similar to the Portrait, the Go was introduced through a Kickstarter campaign. This gadget showcases a 6-inch display, akin in size to a typical smartphone, and comes equipped with a foldable stand for easy display purposes.
Furthermore, the company has been actively working to lower the entry barriers from the content perspective. It has become possible for users to project spatial images using their existing devices — a functionality Apple has introduced with its iPhone 15 Pro and Vision Pro headset. Additionally, Looking Glass provides software solutions capable of transforming older 2D pictures into 3D images, which can then be wirelessly transferred to the displays.
“With the release of Apple Vision Pro and the advancement of spatial 3D capture technology in smartphones, we believe the time is ripe for a holographic device that doesn’t require a headset, aimed at the general public,” reads a statement on the Go’s official webpage.
Before the launch of the Go, Looking Glass had already distributed tens of thousands of displays worldwide. Now, with the introduction of a product just below the $300 mark, the company aims to significantly increase its customer base, appealing to those intrigued by the technology but deterred by the previously high investment required.
Compiled by Techarena.au.
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