The car manufacturing sector is undergoing significant transformative shifts as enterprises explore new revenue avenues beyond the traditional model of producing and marketing gasoline vehicles. At the heart of this evolution is GM’s CEO and chairperson Mary Barra, who has been spearheading the company for the last ten years.
Under Barra’s leadership, GM aims to double its revenue by 2030, dominate the electric vehicle (EV) market, delve into software-driven solutions, and realize the commercial potential of self-driving car technologies via its Cruise division. Although it’s been a challenging journey, Barra remains committed to these ambitions.
Barra is slated to share her insights and experiences in leading GM’s transformation at TechCrunch Disrupt 2024. The discussion will cover the challenges and milestones of converting a conventional automaker into a frontrunner in autonomous driving, software innovations, and EV technology.
Set to take place at the Moscone Center in San Francisco from October 28 to October 30, TechCrunch Disrupt gathers a global community of investors, founders, engineers, and designers. This event serves as an ideal platform for Barra to discuss GM’s strategy in scouting and harnessing talent, and how it’s integrating and potentially acquiring innovative startups like Cruise.
Ensure your participation by booking your tickets now and benefit from up to $800 savings with the TechCrunch Disrupt Deal Days promotion.
Compiled by Techarena.au.
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