Snapchat is introducing a new feature called “Place Loyalty,” aimed at enhancing user engagement with its Snap Map. This feature will identify users who are among the most frequent visitors to specific locations over the past year. Users ranked in the top 25% of visitors to a place will have their rankings displayed on the Snap Map and can opt to share these accolades with friends. Achievements will be marked with badges: gold for the top 1%, silver for the top 10%, and bronze for the top 25%. For businesses, Snapchat will compile visit data from all their locations to provide aggregated insights.
It’s important to note that these badges will only be visible if users consent to share their location with Snapchat, and the rankings can be viewed solely by the user. The feature is designed to encourage users to engage more deeply with the application and share their accolades on other social media platforms or within their personal networks.
Originally launched in 2017, Snap Map allowed users to view their friends’ locations and explore public content globally. Over time, its functionality has expanded, enabling users to discover local hotspots and activities. The introduction of Place Loyalty adds another interactive element to this feature.
Snapchat has reported over 400 million monthly active users engaged with Snap Map, a competitive edge in the social media landscape, especially against platforms like TikTok and Instagram. While Instagram has introduced its own mapping feature, specific usage statistics remain undisclosed, leaving it unclear how it compares to Snap Map’s functionality.
As part of their ongoing strategy, Snapchat frequently updates Snap Map with innovative features to draw in users. This includes the recent addition of a “Footsteps” feature to track exploration and travels, launched in 2025, and the introduction of “Promoted Places” to help users discover new venues while giving brands a platform for advertisement on Snap Map.
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