Meta’s AI app experienced a significant surge in installations after the recent launch of its newest AI model, Muse Spark. This model marks the first release under the leadership of Alexandr Wang, who heads Meta’s Superintelligence Labs. With a push from consumer demand, the app climbed from 57th to 5th on the U.S. App Store within a day of the launch.
Market intelligence firm Appfigures reported a remarkable jump, noting that approximately 46,000 downloads occurred on iOS in the U.S. on April 8, 2026, reflecting an 87% increase compared to the previous day. Conversely, Android downloads saw a more modest rise of 3% day-over-day.
Meta is touting Muse Spark as a major upgrade from its previous Llama 4 models, highlighting its capabilities as part of an effort to compete with established rivals like OpenAI and Anthropic. This initiative has already seen Meta investing billions in securing top AI talent and providing substantial funding to Scale AI.
The Muse Spark model offers multimodal inputs, accommodating voice, text, and images, and is designed for diverse applications – from health inquiries to complex scientific and mathematical reasoning. Additionally, it features visual coding tools that enable users to create websites and mini-games from simple prompts. The app can also deploy multiple subagents to address varying user queries.
In the coming weeks, Muse Spark is set to extend its availability across other platforms, including WhatsApp, Instagram, Facebook, Messenger, and Meta’s AI glasses. Alongside the model’s debut, Meta AI’s mobile app and website were redesigned, introducing functionalities that allow users to switch modes based on their specific tasks.
Despite this newfound popularity, Meta AI’s app still trails behind leading competitors’ chatbots, such as OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini. Wang noted the app’s ascension within the App Store rankings, stating that its growth is ongoing.
According to Appfigures, Meta AI’s app has garnered around 60.5 million installs worldwide, with 25 million occurring this year alone. In the past five months, downloads surged by 138% compared to the initial period following its launch. Currently, India is the app’s leading market, followed by the U.S., Brazil, Pakistan, and Mexico.
Additionally, Sensor Tower’s data indicated a staggering increase of over 450% in daily web visitors for Meta AI in the U.S. around the launch date, marking a peak of more than 570% compared to the prior 30-day average.
Fanpage: TechArena.au
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