Fitness wearable company Whoop is set to introduce a new panel dedicated to women’s health via its Whoop Labs blood testing service. This initiative is complemented by an app enhancement that provides insights on hormonal fluctuations throughout menstrual cycles.
The new panel encompasses 11 blood biomarkers designed to offer valuable information regarding cycle regulation and hormonal shifts. These biomarkers include Anti-Müllerian Hormone (AMH), Progesterone, Prolactin, Thyroid Peroxidase Antibodies (TPOAb), Free T4, Free T3, Leptin, Vitamin B12 (Cobalamin), Folate, Magnesium, and Phosphate (as Phosphorus). Whoop asserts that by monitoring these biomarkers, users can gain a deeper understanding of their thyroid function, menopause transition, nutritional adequacy, and bone health, particularly when combined with data on physical activity, sleep, and recovery.
The testing service will be available for purchase starting next month, following strong interest indicated by a waiting list of over 350,000 individuals when the blood testing service initially launched in September 2025.
Additionally, the Whoop app’s new feature, Hormonal Symptom Insights and Predictions, leverages historical data to model hormonal changes across menstrual cycles. This predictive tool can forecast upcoming periods, analyse cycle and period lengths, identify irregularities, and clarify individual symptom patterns. The integration of this feature with lab results enables users to categorise biomarker results as “optimal,” “sufficient,” or “out of range.”
Whoop also issued a recently released white paper detailing their menstrual cycle modelling techniques. The drive to adapt wearable technology to better serve women’s health needs reflects a growing trend within the industry. Other companies, such as Oura, have likewise launched initiatives targeting women, including new AI models and chatbots for health insights.
The demand for solutions tailored to women’s health is on the rise, with Whoop reporting a remarkable 150% increase in female users compared to the previous year, identifying this demographic as its fastest-growing segment. Engaging user bases also report heightened interaction with the Whoop AI feature, which has proven to be 30% more appealing to women.
This focus on providing greater support for women’s health in the tech space comes at a critical time, as recognition of the unique health needs of women continues to evolve and gain prominence in various sectors, from fitness wearables to broader health technology initiatives.
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