Intangible has secured $4 million in seed funding to introduce an innovative AI-driven creative platform that empowers users to design 3D world concepts through simple text prompts, catering to creative professionals from diverse fields.
The goal of the organization is to democratize the creative process, making it accessible to professionals like filmmakers, game developers, event organizers, and marketing agencies, along with casual users eager to visualize their ideas. For example, everyday users might create home design layouts or engage in small art projects using this tool.
With its recent funding, Intangible is targeting a June launch for its no-code web-based 3D creation studio.
Leading the charge at Intangible is Charles Migos, who previously served as the lead designer for Apple’s first-party iPad applications, including iBooks, Notes, and News, and was the vice president of product development at Unity. His co-founder, Bharat Vasan, is an entrepreneur and former co-founder of Basis, a wearables company acquired by Intel.
Migos came up with this concept during his tenure at Unity, a platform widely adopted by game developers. He envisioned creating a tool that would empower all sorts of creatives by harnessing the capabilities of generative AI.
“Unity Editor is a fantastic tool, but it’s not being used by those making real creative decisions,” Migos shared with TechCrunch. “With AI emerging, I recognized the potential to make 3D creation more accessible to those who currently find it daunting, packaging generative AI and 3D design tools for professional creatives,” he continued.
The goal of Intangible’s product is to simplify the journey into 3D creation, requiring no intricate coding skills. By entering prompts, users can engage AI to build detailed 3D environments, crafting cities or landscapes from the ground up.
Starting with a 3D canvas editor, users can effortlessly drag and drop elements from a library boasting about 6,000 3D assets, including various human poses (walking, running, sitting), as well as trees, roads, vehicles, and more.
Moreover, filmmakers can utilize storyboard features to adjust camera angles and organize their scenes effectively.
Once the initial design is complete, users can transition into “Visualizer mode,” where AI image generation enhances the scene’s realism, utilizing tools like Deepseek, Llama, and Stable Diffusion.
Intangible also includes collaboration features, allowing teams to share project links and collaborate in real-time, receiving feedback and making adjustments on the spot.
Currently in closed beta, Intangible is accepting applications for early access. The company reports a growing interest from “hundreds” of creatives, including significant film and gaming studios, with specific names to be revealed in the future.
The official launch is set for June, with both free and subscription plans available, ranging from $15 to $50 per month. Users will also have the option to purchase additional credits for image and video generation.
The latest funding round was led by A16z Speedrun, Crosslink Capital, and various angel investors.
The funds raised will be designated for both product enhancement and staff expansion. Currently, Intangible employs a team of 10, including Philip Metschan, the lead product designer who has experience at Pixar and ILM. The company plans to double its workforce within the year.
Compiled by Techarena.au.
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