On Wednesday, Google revealed a new AI-powered image feature designed for its Shopping tab, aimed at assisting users in locating clothing items that match their imagination by enabling them to search using their own words. Additionally, the company is enhancing its augmented reality (AR) beauty and virtual try-on functionalities.
The innovative feature, dubbed “Vision Match,” is currently accessible to mobile users in the United States. It allows shoppers to articulate the clothing they envision, after which the AI provides suggestions based on their descriptions, along with links to the best available items for purchase.
To utilize this feature, simply input an idea into the search bar and scroll down to the “Can’t find it? Create it” prompt, or navigate to the left panel in the Shopping tab and select “Create & Shop.”
Vision Match has been undergoing testing as an experimental feature in Labs since 2023.
Furthermore, Google announced the introduction of a new capability permitting users to utilize its AR beauty feature with multiple makeup products at once. This week, users in the U.S. have the opportunity to try on and shop a variety of lipsticks, mascaras, eyeshadows, and eyeliners from several prominent brands, including E.L.F, Fenty, and Glossier.
To engage with the AR beauty feature, mobile users can search for looks like “soft glam,” a popular makeup style, then select “See the looks on you” followed by “Try it on” to virtually experience various beauty products such as neutral eyeshadows, rosy blush, lip gloss, and more.
Moreover, Google is enhancing its virtual try-on experience, initially launched in 2023, allowing customers to see how different garments appear on various models. Shoppers can now visualize pants and skirts from hundreds of brands on real-life models across sizes ranging from XXS to XXL.
Since the integration of generative AI in Search in 2023, Google has consistently upgraded its Shopping tab utilizing this technology. For example, the feature was introduced last year to provide AI-generated summaries on the search results page, offering users essential insights when looking for products. When searching for items like winter jackets, Google provides crucial guidelines to consider before finalizing a seasonal purchase.
Compiled by Techarena.au.
Fanpage: TechArena.au
Watch more about AI – Artificial Intelligence
